Browse Results

Excerpt: Spring Break 2010 Awaits--After two relatively weak Spring Break travel seasons, 2010 looks to be a renaissance year for the near rite of passage for college students around the country. Based on the findings from the latest Insights Immersion, we attribute the marked shift in behavior to a series of factors. For starters, there is a palpable sense of pent up demand, especially among seasoned student travelers that didn't take a trip last spring or perhaps even during their most recent summer break.

Background: The College Top Ten List report is conducted four times a year. Findings for the Q4 2009 wave were based on online interviews completed the week of November 30, 2009:

    - 1,031 college students between the ages of 18 and 24

    - Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

College Internet Life is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall '09 wave of College Internet Life were based on in-person interviews conducted the week of November 30, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses. Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.

Background:

With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.

Background: Teen Internet Life is a component of the Teen Lifestyle consumer deep dive conducted twice annually. Findings for the Fall '09 wave of Teen Internet Life were based on in-person interviews conducted the week of September 14, 2009. The participating sample consisted of a total of 1,212 teens between the ages of 13 and 18. The participating sample was nationally representative by age, gender, grade in school, ethnicity and geographic location based on statistics from the National Center For Education Statistics. The margin error is +2/-2 percent.

Excerpt: Emerging Digital Media Trends

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,011 respondents between the ages of 13 and 18 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, Magazines, Musical Artists, Movies, Celebrities, Video game titles, Web destinations, Retailers and Clothing Brands. Findings are segmented by gender.

Excerpt: Using Social Media To Redefine The Customer Experience--As social media technologies increasingly become viable marketing solutions, there are significant emerging opportunities for companies and brands to rethink how they deal with their younger customers and users. With new tools, resources and learnings released daily, the notion of an improved and technologically enhanced customer experience strategy adds real and tangible value to the factors that influence a user action or transaction.

Youth Marketing Insights: Social Media

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 976 respondents between the ages of 8 and 12 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, TV networks, Musical Artists, Web Sites, Male Celebrities, Female Celebrities and Clothing Retailers. Findings are segmented by gender.