Browse Results

Excerpt: Using Social Media To Redefine The Customer Experience--As social media technologies increasingly become viable marketing solutions, there are significant emerging opportunities for companies and brands to rethink how they deal with their younger customers and users. With new tools, resources and learnings released daily, the notion of an improved and technologically enhanced customer experience strategy adds real and tangible value to the factors that influence a user action or transaction.

Youth Marketing Insights: Social Media

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 976 respondents between the ages of 8 and 12 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, TV networks, Musical Artists, Web Sites, Male Celebrities, Female Celebrities and Clothing Retailers. Findings are segmented by gender.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,087 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, year in school, ethnicity and geographic location

Excerpt: Back To School ’09—For the mega important back to school shopping season it seems as if the concept of frugality is the new black. Based on the results of the recently released Back To School Retail & Shopping report, the majority of teens and college students demonstrate a measurable level of frustration as it relates to what they need for the new school year versus what they actually desire. The report findings detail the purchasing conflict across a variety of product categories ranging from clothing to residence furnishings.

Excerpt: Thoughtful Brand Building—Adding Emotion To The Value Equation—You might as well call it "marketing with care." It's an approach that's been gaining traction with increasingly guarded teen and college shoppers. Since the start of the year we have noticed a marked increase in the percentage of teens and college students who are essentially overlooking marketing messages centered on price and value in favor of experience and interaction.

Excerpt: Social Media Marketing Playbook & Building Blocks—In the world of social media marketing, the challenges continue to far outweigh the solutions. With that in mind, we've created a new social media marketing playbook and building block guide to help crystallize some key insights that will ideally act as a catalyst to generate some fresh thinking. Beyond the building block insights, we engaged our proprietary panelists to review and rate a series of fifteen different social media marketing programs and included a summary of the top rated programs below.

Excerpt: If you peruse through all of the headlines in the world of social media the big story of late is the rapid ascent in global membership for Facebook. Their latest membership count is around 150 million and growing. While the numbers are staggering, we have a bit of a different take as to what's the next big milestone for the leading social media platform. The results of our latest panel immersion only strengthens our belief that Facebook mobile as opposed to the online platform will be what everyone's talking about (and using) six months from now.

Excerpt: As we cautiously enter the New Year prospects for the marketplace aren't exactly encouraging to say the least. In the current depressed macroeconomic environment, the prevailing belief is that things won't get better anytime soon. Given the daily onslaught of gloom and doom news it's almost basic human nature to follow the path towards this self fulfilling prophecy. And no doubt based on the results of our latest immersion, the teen and college audience isn't 100% immune to all of the negativity and general lack of visibility of what lies ahead.

Findings for the Q2 '09 wave of Top Ten were based on online interviews completed the week of May 11, 2009. A total of 1,102 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, ethnicity and geographic location