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Excerpt: Fall TV Preview & More--Reality is fast setting in for students across the country that summer break is now over and it's time once again to hit the books as well as reconnect with classmates. The month of September also marks a significant time for the major TV networks in anticipation of the start of the new TV season.

Background: The Back to School Retail & Shopping Report is conducted on an annual basis. Findings for the ’09 wave were based on online interviews conducted the week of July 13, 2009.

- A total of 1,127 between the ages of 17 and 24 participated. All respondents are current or incoming college students.

- Demographically representative by age, gender, ethnicity, geographic location, school type, school size and year in school

Excerpt: Back To School ’09—For the mega important back to school shopping season it seems as if the concept of frugality is the new black. Based on the results of the recently released Back To School Retail & Shopping report, the majority of teens and college students demonstrate a measurable level of frustration as it relates to what they need for the new school year versus what they actually desire. The report findings detail the purchasing conflict across a variety of product categories ranging from clothing to residence furnishings.

Excerpt: Graduation Looms Under a Cloud of Uncertainty—Timing is everything. With graduation season fast approaching and no economic rebound in sight, this sure seems like an inauspicious time to make the leap into the workforce. A growing number of graduating seniors are coming to grips with the harsh reality that despite all of their hard work and effort in earning their degree, landing a job this summer is anything but guaranteed.  
 

Excerpt: As we cautiously enter the New Year prospects for the marketplace aren't exactly encouraging to say the least. In the current depressed macroeconomic environment, the prevailing belief is that things won't get better anytime soon. Given the daily onslaught of gloom and doom news it's almost basic human nature to follow the path towards this self fulfilling prophecy. And no doubt based on the results of our latest immersion, the teen and college audience isn't 100% immune to all of the negativity and general lack of visibility of what lies ahead.