Browse Results

The College Top Ten List Report is conducted four times a year. Findings for the Q1 2010 wave were based on online interviews completed the week of March 15, 2010.

- 1,067 respondents between the ages of 18 and 24

Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

Background: The College Top Ten List report is conducted four times a year. Findings for the Q4 2009 wave were based on online interviews completed the week of November 30, 2009:

    - 1,031 college students between the ages of 18 and 24

    - Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

Background:

With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,011 respondents between the ages of 13 and 18 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, Magazines, Musical Artists, Movies, Celebrities, Video game titles, Web destinations, Retailers and Clothing Brands. Findings are segmented by gender.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,087 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, year in school, ethnicity and geographic location

Excerpt: Thoughtful Brand Building—Adding Emotion To The Value Equation—You might as well call it "marketing with care." It's an approach that's been gaining traction with increasingly guarded teen and college shoppers. Since the start of the year we have noticed a marked increase in the percentage of teens and college students who are essentially overlooking marketing messages centered on price and value in favor of experience and interaction.

Excerpt: Social Media Marketing Playbook & Building Blocks—In the world of social media marketing, the challenges continue to far outweigh the solutions. With that in mind, we've created a new social media marketing playbook and building block guide to help crystallize some key insights that will ideally act as a catalyst to generate some fresh thinking. Beyond the building block insights, we engaged our proprietary panelists to review and rate a series of fifteen different social media marketing programs and included a summary of the top rated programs below.

Excerpt: If you peruse through all of the headlines in the world of social media the big story of late is the rapid ascent in global membership for Facebook. Their latest membership count is around 150 million and growing. While the numbers are staggering, we have a bit of a different take as to what's the next big milestone for the leading social media platform. The results of our latest panel immersion only strengthens our belief that Facebook mobile as opposed to the online platform will be what everyone's talking about (and using) six months from now.

Excerpt: As we cautiously enter the New Year prospects for the marketplace aren't exactly encouraging to say the least. In the current depressed macroeconomic environment, the prevailing belief is that things won't get better anytime soon. Given the daily onslaught of gloom and doom news it's almost basic human nature to follow the path towards this self fulfilling prophecy. And no doubt based on the results of our latest immersion, the teen and college audience isn't 100% immune to all of the negativity and general lack of visibility of what lies ahead.

Findings for the Q2 '09 wave of Top Ten were based on online interviews completed the week of May 11, 2009. A total of 1,102 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, ethnicity and geographic location