Browse Results

The Teen Lifestyle report is conducted on annual basis. Findings for the Summer '10 wave of Teen Lifestyle were based on in-person interviews conducted the week of September 6, 2010 with a total of 1,208 respondents between the ages of 17 and 17. The respondent base was representative by age, gender, grade in school, ethnicity and geographic location based on the National Center For Education Statistics.

Tween Online Life was based on interviews conducted the week of September 6, 2010 with a total 1,019 respondents between the ages of 8 and 12. The respondent based was representative by age, gender, grade in school, ethnicity and geographic location according to The National Center For Education Statistics.

Tween Online Life explores behaviors and usage habits against a variety of digital and online categories including online video, e-commerce, gaming, communications and entertainment.

Highlights include:

2011 Macro Trends & Predictions

Introduction

The College Top Ten List report is the popular culture "pulse" of the college-aged market segment. The report is conducted four times a year. Findings for the Q1 2011 wave were based on online interviews completed during the week of February 14, 2011. A total of 1,021 respondents between the ages of 18 and 24 participated. The respondent base was demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size.

Millions of college students returned home for Thanksgiving break last week to celebrate the holiday with family and friends. Besides filling up on turkey and stuffing, catching up on the latest hometown gossip, and perhaps even watching a football game or two, a record number of students did something different this year: they went shopping on Black Friday. This lead up brings us to our macro shopping theme for Holiday 2010 and this year's key theme is one of excitement and fun for the audience.

The College Top Ten List Report is conducted four times a year. Findings for the Q1 2010 wave were based on online interviews completed the week of March 15, 2010.

- 1,067 respondents between the ages of 18 and 24

Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

Background: The College Top Ten List report is conducted four times a year. Findings for the Q4 2009 wave were based on online interviews completed the week of November 30, 2009:

    - 1,031 college students between the ages of 18 and 24

    - Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

Background:

With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,011 respondents between the ages of 13 and 18 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, Magazines, Musical Artists, Movies, Celebrities, Video game titles, Web destinations, Retailers and Clothing Brands. Findings are segmented by gender.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,087 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, year in school, ethnicity and geographic location