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With 2012 on the horizon, we're pleased to present our annual Youth Macro Trends, Predictions & Insights report for the coming year as well as revisit a handful of trends and predictions from last year's report to see how they have played out over the course of this year. Rather than providing an exhaustive list of rather meaningless trends, our main objective is to provide a select number of actionable views that have multiple implications across various industries and product categories.

As the mega important holiday shopping season begins in earnest, we're noting a rather subtle yet consistent sense of confidence among college students. Hopefully, this sense of confidence and optimism isn't short lived. Black Friday, which at this point, might as well be considered a one-day holiday, was another huge draw for students this year. Nearly seven in ten panelists (68%) surveyed in this month's Insights Immersion reported hitting the malls and stores on Black Friday compared to about 64% last year. This equates to approximately 5.5 million college students nationally.

Thought Halloween was just a holiday for younger children and tweens? Think again. In relatively short order, Halloween has fast become one of the events of the year for the college crowd complete with costume parties and socials, contests, and even fundraising drives. Ultimately, it’s a well-timed mid-semester break for students to step out of their respective shells and test the boundaries of acceptable attire.

The annual Youth Trends Fall Television Preview and Outlook report provides an initial glimpse of what to expect as our panelists' rate their likelihood of watching a new TV show on a regular basis after watching a trailer and reading a brief synopsis of a show's plot line. After watching the trailers and reading the synopses, panelists then rated their planned viewing using a scale of 1 to 10 where 10 meant they were extremely interested in watching the show on a regular basis and 1 meant they had no interest at all in watching the new show.

Continuing on with our thematic guide for energized youth activation and engagement, this month we tackle a question that has been popping up repeatedly over the past few months centering on the value of a Facebook fan. Seemingly one would think the question would be received with a simple and rather straightforward response, but unfortunately it's not that easy. The reality is that the notion of "value" can mean lots of things. With that said, we've outlined some of the key variables that make up a model we're calling the Facebook Fan value equation.

The Teen Lifestyle report is conducted on annual basis. Findings for the Summer '10 wave of Teen Lifestyle were based on in-person interviews conducted the week of September 6, 2010 with a total of 1,208 respondents between the ages of 17 and 17. The respondent base was representative by age, gender, grade in school, ethnicity and geographic location based on the National Center For Education Statistics.

Tween Online Life was based on interviews conducted the week of September 6, 2010 with a total 1,019 respondents between the ages of 8 and 12. The respondent based was representative by age, gender, grade in school, ethnicity and geographic location according to The National Center For Education Statistics.

Tween Online Life explores behaviors and usage habits against a variety of digital and online categories including online video, e-commerce, gaming, communications and entertainment.

Highlights include:

Energized Activation & Engagement

2011 Macro Trends & Predictions

Introduction

The College Top Ten List report is the popular culture "pulse" of the college-aged market segment. The report is conducted four times a year. Findings for the Q1 2011 wave were based on online interviews completed during the week of February 14, 2011. A total of 1,021 respondents between the ages of 18 and 24 participated. The respondent base was demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size.