Browse Results

Spring & Summer Fashion & Style is one of five Shopper Insights supplements supporting the core Youth Trends Lifestyle research portfolio. Findings for the Spring & Summer 2010 wave of Fashion & Style were based online interviews conducted the week of March 22, 2010. Interviews were conducted with 1,000 members of the Youth Trends College Shopper Insights panel. To qualify for participation, respondents shopped for clothes, accessories and/or footwear at least three times during the most recent three-month period.

Excerpt: Spring Break 2010 Awaits--After two relatively weak Spring Break travel seasons, 2010 looks to be a renaissance year for the near rite of passage for college students around the country. Based on the findings from the latest Insights Immersion, we attribute the marked shift in behavior to a series of factors. For starters, there is a palpable sense of pent up demand, especially among seasoned student travelers that didn't take a trip last spring or perhaps even during their most recent summer break.

College Shopper Insights is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall ‘09 wave of College Shopper Insights were based on in-person interviews conducted the week of November 30^th, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses: Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.

Background:

With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.

Excerpt: Emerging Digital Media Trends

Background: The Back to School Retail & Shopping Report is conducted on an annual basis. Findings for the ’09 wave were based on online interviews conducted the week of July 13, 2009.

- A total of 1,127 between the ages of 17 and 24 participated. All respondents are current or incoming college students.

- Demographically representative by age, gender, ethnicity, geographic location, school type, school size and year in school

Excerpt: Back To School ’09—For the mega important back to school shopping season it seems as if the concept of frugality is the new black. Based on the results of the recently released Back To School Retail & Shopping report, the majority of teens and college students demonstrate a measurable level of frustration as it relates to what they need for the new school year versus what they actually desire. The report findings detail the purchasing conflict across a variety of product categories ranging from clothing to residence furnishings.

Excerpt: Thoughtful Brand Building—Adding Emotion To The Value Equation—You might as well call it "marketing with care." It's an approach that's been gaining traction with increasingly guarded teen and college shoppers. Since the start of the year we have noticed a marked increase in the percentage of teens and college students who are essentially overlooking marketing messages centered on price and value in favor of experience and interaction.

Excerpt: Social Media Marketing Playbook & Building Blocks—In the world of social media marketing, the challenges continue to far outweigh the solutions. With that in mind, we've created a new social media marketing playbook and building block guide to help crystallize some key insights that will ideally act as a catalyst to generate some fresh thinking. Beyond the building block insights, we engaged our proprietary panelists to review and rate a series of fifteen different social media marketing programs and included a summary of the top rated programs below.

Excerpt: As we cautiously enter the New Year prospects for the marketplace aren't exactly encouraging to say the least. In the current depressed macroeconomic environment, the prevailing belief is that things won't get better anytime soon. Given the daily onslaught of gloom and doom news it's almost basic human nature to follow the path towards this self fulfilling prophecy. And no doubt based on the results of our latest immersion, the teen and college audience isn't 100% immune to all of the negativity and general lack of visibility of what lies ahead.