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As the mega important holiday shopping season begins in earnest, we're noting a rather subtle yet consistent sense of confidence among college students. Hopefully, this sense of confidence and optimism isn't short lived. Black Friday, which at this point, might as well be considered a one-day holiday, was another huge draw for students this year. Nearly seven in ten panelists (68%) surveyed in this month's Insights Immersion reported hitting the malls and stores on Black Friday compared to about 64% last year. This equates to approximately 5.5 million college students nationally.

Thought Halloween was just a holiday for younger children and tweens? Think again. In relatively short order, Halloween has fast become one of the events of the year for the college crowd complete with costume parties and socials, contests, and even fundraising drives. Ultimately, it’s a well-timed mid-semester break for students to step out of their respective shells and test the boundaries of acceptable attire.

If we had to use just one word to describe the climate surrounding this year's back to school shopping season, we would use the word restraint. This is not to say that all of the air is out of the balloon, but it wouldn't hurt if it was propped up a bit. It's restraint, mainly in the form of moderation that's the big story for back to school this year. This year, students and their parents plan to spend an average of $608 on back to school-related purchases, representative of a 10% decrease compared to last year.

The Teen Lifestyle report is conducted on annual basis. Findings for the Summer '10 wave of Teen Lifestyle were based on in-person interviews conducted the week of September 6, 2010 with a total of 1,208 respondents between the ages of 17 and 17. The respondent base was representative by age, gender, grade in school, ethnicity and geographic location based on the National Center For Education Statistics.

2011 Macro Trends & Predictions

Introduction

The College Top Ten List report is the popular culture "pulse" of the college-aged market segment. The report is conducted four times a year. Findings for the Q1 2011 wave were based on online interviews completed during the week of February 14, 2011. A total of 1,021 respondents between the ages of 18 and 24 participated. The respondent base was demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size.

Social Media Marketing In 2011

Millions of college students returned home for Thanksgiving break last week to celebrate the holiday with family and friends. Besides filling up on turkey and stuffing, catching up on the latest hometown gossip, and perhaps even watching a football game or two, a record number of students did something different this year: they went shopping on Black Friday. This lead up brings us to our macro shopping theme for Holiday 2010 and this year's key theme is one of excitement and fun for the audience.

Did someone say challenged economy? Based on the findings of this year's Back To School Retail & Shopping Report, it appears as if the majority of teens and college students (and their parents) weren't listening or they decided to play the role of the contrarian. This year students and their parents plan to spend an average of $669 on back to school-related purchases compared to $614 last year.

Spring & Summer Fashion & Style is one of five Shopper Insights supplements supporting the core Youth Trends Lifestyle research portfolio. Findings for the Spring & Summer 2010 wave of Fashion & Style were based online interviews conducted the week of March 22, 2010. Interviews were conducted with 1,000 members of the Youth Trends College Shopper Insights panel. To qualify for participation, respondents shopped for clothes, accessories and/or footwear at least three times during the most recent three-month period.