Browse Results

Excerpt: Social Media & Word Of Mouth 2.0--A Psychographic Driven Approach

Spring & Summer Fashion & Style is one of five Shopper Insights supplements supporting the core Youth Trends Lifestyle research portfolio. Findings for the Spring & Summer 2010 wave of Fashion & Style were based online interviews conducted the week of March 22, 2010. Interviews were conducted with 1,000 members of the Youth Trends College Shopper Insights panel. To qualify for participation, respondents shopped for clothes, accessories and/or footwear at least three times during the most recent three-month period.

Excerpt: Undoubtedly the ability to accurately predict the next big thing in digital, mobile and social media is much more of an art than a science.

The College Top Ten List Report is conducted four times a year. Findings for the Q1 2010 wave were based on online interviews completed the week of March 15, 2010.

- 1,067 respondents between the ages of 18 and 24

Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

Excerpt: Spring Break 2010 Awaits--After two relatively weak Spring Break travel seasons, 2010 looks to be a renaissance year for the near rite of passage for college students around the country. Based on the findings from the latest Insights Immersion, we attribute the marked shift in behavior to a series of factors. For starters, there is a palpable sense of pent up demand, especially among seasoned student travelers that didn't take a trip last spring or perhaps even during their most recent summer break.

Background: The College Top Ten List report is conducted four times a year. Findings for the Q4 2009 wave were based on online interviews completed the week of November 30, 2009:

    - 1,031 college students between the ages of 18 and 24

    - Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

College Shopper Insights is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall ‘09 wave of College Shopper Insights were based on in-person interviews conducted the week of November 30^th, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses: Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.

College Internet Life is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall '09 wave of College Internet Life were based on in-person interviews conducted the week of November 30, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses. Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.

Background:

With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.

Excerpt: Emerging Digital Media Trends