Browse Results

Background: The College Top Ten List report is conducted four times a year. Findings for the Q4 2009 wave were based on online interviews completed the week of November 30, 2009:

    - 1,031 college students between the ages of 18 and 24

    - Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

College Shopper Insights is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall ‘09 wave of College Shopper Insights were based on in-person interviews conducted the week of November 30^th, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses: Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.

College Internet Life is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall '09 wave of College Internet Life were based on in-person interviews conducted the week of November 30, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses. Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.

Background:

With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.

Excerpt: Emerging Digital Media Trends

Excerpt: Using Social Media To Redefine The Customer Experience--As social media technologies increasingly become viable marketing solutions, there are significant emerging opportunities for companies and brands to rethink how they deal with their younger customers and users. With new tools, resources and learnings released daily, the notion of an improved and technologically enhanced customer experience strategy adds real and tangible value to the factors that influence a user action or transaction.

Youth Marketing Insights: Social Media

Excerpt: Fall TV Preview & More--Reality is fast setting in for students across the country that summer break is now over and it's time once again to hit the books as well as reconnect with classmates. The month of September also marks a significant time for the major TV networks in anticipation of the start of the new TV season.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,087 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, year in school, ethnicity and geographic location

Background: The Back to School Retail & Shopping Report is conducted on an annual basis. Findings for the ’09 wave were based on online interviews conducted the week of July 13, 2009.

- A total of 1,127 between the ages of 17 and 24 participated. All respondents are current or incoming college students.

- Demographically representative by age, gender, ethnicity, geographic location, school type, school size and year in school