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Excerpt: If you peruse through all of the headlines in the world of social media the big story of late is the rapid ascent in global membership for Facebook. Their latest membership count is around 150 million and growing. While the numbers are staggering, we have a bit of a different take as to what's the next big milestone for the leading social media platform. The results of our latest panel immersion only strengthens our belief that Facebook mobile as opposed to the online platform will be what everyone's talking about (and using) six months from now.

Excerpt: As we cautiously enter the New Year prospects for the marketplace aren't exactly encouraging to say the least. In the current depressed macroeconomic environment, the prevailing belief is that things won't get better anytime soon. Given the daily onslaught of gloom and doom news it's almost basic human nature to follow the path towards this self fulfilling prophecy. And no doubt based on the results of our latest immersion, the teen and college audience isn't 100% immune to all of the negativity and general lack of visibility of what lies ahead.

Findings for the Q2 '09 wave of Top Ten were based on online interviews completed the week of May 11, 2009. A total of 1,102 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, ethnicity and geographic location