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Tween Online Life was based on interviews conducted the week of September 6, 2010 with a total 1,019 respondents between the ages of 8 and 12. The respondent based was representative by age, gender, grade in school, ethnicity and geographic location according to The National Center For Education Statistics.

Tween Online Life explores behaviors and usage habits against a variety of digital and online categories including online video, e-commerce, gaming, communications and entertainment.

Highlights include:

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 976 respondents between the ages of 8 and 12 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, TV networks, Musical Artists, Web Sites, Male Celebrities, Female Celebrities and Clothing Retailers. Findings are segmented by gender.

Findings for the Q2 '09 wave of Top Ten were based on online interviews completed the week of May 11, 2009. A total of 948 respondents between the ages of 8 and 12 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, TV networks, Web destinations, Movies, Celebrities and Retailers. Findings are segmented by gender.