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CUSTOM RESEARCH
When it comes to custom research, nobody does it better. When we say custom research, we mean custom research. For us, it’s not about cookie cutter programs, rather it’s about choosing the right survey design, methodology, interviewers or moderators and presentation format for each client’s specific needs. We have diverse quantitative and qualitative custom research capabilities. The appropriate custom research solution is based on our understanding of key objectives, timeframes, and budget. We pride ourselves in our ability to offer the most efficient custom youth research solutions to companies and brands. Our value proposition is linked to our national proprietary panel of nearly 40,000 members between the ages of 8 to 29.
We have operating experience and expertise in employing a variety of methodologies including in-person, online, telephone and even wireless via text messaging.
Our capabilities include:
Online and Emerging Media
 Email and online interviews
Online focus groups and private weblogs
Custom online tracking panels
Digital video and photo-based journals
Text messaging
Traditional
Event-based in-person intercepts
Mall-based in-person intercepts
Movie theatre-based in-person intercepts
Live, in-person focus groups and Q&A sessions
Ethnographic-style immersions |
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