Research-Driven Word Of Mouth Marketing

Background

Ignition fuses the hyper communicative 70,000+ strong Youth Trends Panel together with our proprietary Insights research platform to create, manage and measure custom-created word of mouth marketing programs on behalf of our clients. Our Ignition Panel Members are enthusiastic to try new products and services and share their thoughts and opinions throughout their vast social networks of friends and family members.

Ignition In Action

In many ways, Ignition is a truly unique word of mouth marketing solution:

- Ignition is research driven WOM—each individual program element is measured, reported and analyzed—it's quite challenging to improve and excel if you don’t know what’s working and what isn’t!

- The quality of the Ignition member base is second to none—41% are current or past officers within a fraternity or sorority, 19% are involved in some capacity in student media including campus television, magazines, radio and newspaper, 18% are current or past officers within an officially recognized student organization—our members are the thought leaders and also by no small coincidence, the same individuals who are also most likely to have the largest social networks

- Perhaps just as impressive as the size of the Ignition member base is our data driven intelligence—we have a minimum of 145 data points for each active member including detailed demographics as well as activity and lifestyle-associated data points

- Our relationship with our members is exclusive—it’s us and them with no third party interaction—Ignition is a closed loop solution, we create the communications, we manage the communications, we fulfill the product, we run the pre, post and any ongoing tracking research—we’re not in the business of outsourcing—this exclusive one-to-one relationship enables our program communications to consistently exceed pre-set benchmark objectives and associated performance metrics

To leverage Youth Trends Ignition for your brand, please contact us.