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PRESS

2008

San DIego Union Tribune
As families tighten belts, school attire gets cut too
August 8, 2008

St. Louis Post Dispatch
High fuel prices crimp teenagers' back-to-school budgets
July 24, 2008

The State
Back-to-school shopping: Can retailers make the grade?
July 13, 2008

Mediaweek
Study: Teens Would Rather Hit Web, TV Than Read
June 19, 2008

Media Life Magazine
Media's so very social for college kids
March 6, 2008

AdNotas
Student noses buried in Facebooks.
March 5, 2008

Marketing Pilgrim
Facebook Falling Off?
February 26, 2008

EMarketer
Student Noses Buried in Facebooks
February 26, 2008

Impact Lab
College Students Buried in Facebook
February 26, 2008

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2007

Fashiontribes
Have Yourself a Spendy Little Christmas -
the Youth Trends Holiday Shopping Forecast
Finds Spending is Up this Year.
October 31, 2007

Mediaweek
H-A TV, Emmis, Belo Launch Local Sport Web Plays
August 20, 2007

EMarketer
College Students Head to Internet U
The most wired generation yet.
August 1, 2007

Media Life Magazine
Fact: College kids now watch more TV
July 26, 2007

EMarketer
Even Tweens Multitask
April 16, 2007

VentureBeat
Look at Facebook
March 30, 2007

MediaPost
March Madness Draws 18-24 Demo On-Air And Online
March 13, 2007

The Online Reporter
Facebook Beats MySpace in the 17-25 Demographic
March 09, 2007

The Economist
Facebook extends lead as favourite young adult site
March 02, 2007

OnTheAvenues
Facebook Extends Lead As Fave Young Adult Site
March 02, 2007

Reuters
And So It Begins...For The Sixth Time: American Idol Returns
January 16, 2007

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2006

eMarketer
Keeping Up with the Ficklest Consumers: Teenage Girls
December 22, 2006

Spannerworks
Youth Market Favours Facebook over MySpace
December 6, 2006

Web Pro News
Facebook More Popular Than Google
December 4, 2006

The Alpha Marketer
Where are the Young People Going Online?
December 2, 2006

Times Online (UK)
7-Eleven To Stop Selling Cocaine...Huh?
October 31, 2006

BizReport
Sports and Social: What Internet Youth Wants
September 20, 2006

Fashiontribes.com Global Chic
I Know What you Read Last Summer
Gen Y's Summer Reading Habits
September 2006

Fashiontribes
Podcast interview with Fashiontribes.com
July 2006

IBA SmartBrief
What Site is Most Popular Among Young Females?
July 19, 2006

Retail Net
Target Web Site Popular Among Young Women
July 17, 2006

St. Paul Pioneer Press
Web Site a Hit Among Young Women
July 16, 2006

MarketingVOX
Youth Study: Women Like Social Networks, Men Like Sports Sites
July 12, 2006