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Press Mentions: 2007


October 31, 2007

Have Yourself a Spendy Little Christmas

According to a new survey released by leading strategic research and advisory firm Youth Trends, spending by teens & college kids ages 16-24 is expected to average around $634 this year

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August 20, 2007

H-A TV, Emmis, Belo Launch Local Sport Web Plays

High school sports coverage, often relegated to scores and video clips shown on weekends on a local TV station, just got a lot more competitive.

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July 26, 2007

Fact: College Kids Now Watch More TV

You might think the rising popularity of social networking, cell phones and other new media would be cutting into college students' television time, but a new report finds that TV viewing among young adults 18-24 is actually increasing.

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April 16, 2007

Even Preteens Multitask

One of the key questions about this generation is whether they will be the first to fully embrace a media-anywhere/everywhere model.

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March 13, 2007

March Madness Draws 18-24 Demo On-Air And Online

CBS' telecast of the NCAA Men's College Basketball National Championship Tournament, otherwise known as "March Madness," has roots firmly planted in the nation's youth—teens and college students.

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