The Asian American Youth Lifestyle Report

Along with Latino youth, Asian American youth increasingly represent a larger portion of the youth market nationally. By the year 2010, nearly 16% of the youth market will be Asian American. Like the Latino Youth Lifestyle Report, the Asian American Youth Lifestyle Report is released on an annual basis and available in multiple delivery formats, including online access. The annual report focuses on key attributes and differentiators among Asian American youth with respect to media, technology, gaming, wireless, entertainment, automotive, retail and shopping.