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Report
'09 Back To School Retail & Shopping Report
PDF (.pdf) Summary
Background: The Back to School Retail & Shopping Report is conducted on an annual basis. Findings for the ’09 wave were based on online interviews conducted the week of July 13, 2009.
- A total of 1,127 between the ages of 17 and 24 participated. All respondents are current or incoming college students.
- Demographically representative by age, gender, ethnicity, geographic location, school type, school size and year in school
Table of Contents
Slide 2 - Background & Methodology
Slide 3 - Macro Back To School Trends
Slide 4 - Planned Purchases & Tracking History (by category)
Slide 5 - Planned Spend & Tracking History (by category)
Slide 6 - Planned Spend: Clothing, Footwear & Accessories
Slide 7 - Planned Shopping Visits By Store Type & Tracking History
Slide 8 - Planned Shopping Visits: Discount & Department
Slides 9-10 - Planned Shopping Visits: Specialty Clothing Retailers
Slide 11 - Spending Trends: Year Over Year Comparisons
Slide 12 - Brand Purchaser Profiling: Discount Vs. Specialty
Slide 13 - Store Visit Influences
Slides 14 - 19 - Back To School Shopping Attitudes & Concerns
Slide 20 - Preferred Purchase Research Methods
Slides 21-22 - Back To School Fashion Trends