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Report
2010 Youth Macro Trends & Predictions
PDF (.pdf) Summary
Background:
With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.
Table of Contents
Twelve Macro Trends To Watch In 2010:
- Media & Marketing: Quality over Quantity
- Media Consumption: The CDC (context, distribution and customization)
- Mobile Mainstreaming
- Crowdsourcing
- Values-Driven Discretionary Purchasing
- Controller-Free Video Gaming
- QR Codes
- Exclusive Lifecasting
- All Packed Raring To Go
- Quarterlife Crisis
- Subtle & Softer Fashion
- Eco-Instant Gratification