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Report
Fall '09 College Internet Life
PDF (.pdf) Summary
College Internet Life is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall '09 wave of College Internet Life were based on in-person interviews conducted the week of November 30, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses. Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.
Table of Contents
Slide 2 - Background & Methodology
Slide 3 - Demographics Overview
Slides 4-5 - Macro Trends
Slides 6-7 - Media Consumption Trends: Year Over Year Comparisons (18 Activities)
Slides 8-11 - Media Consumption Trends: Year Over Year Comparisons (Gender Split)
Slide 12 - How Favorite TV Shows Are Typically Viewed
Slide 13 - When An Episode Of A Favorite TV Show Is Missed...
Slide 14 - When An Episode Is Streamed
Slide 15 - Computer Ownership & Usage Summary
Slide 16 - Desktop Computer Brand Ownership
Slide 17 - Laptop/Netbook Computer Brand Ownership
Slide 18 - Where Most Recent Computer Was Purchased
Slide 19 - Planned Computer Purchases
Slide 20 - Preferred Purchase Location/Channel
Slide 21 - The Internet: Usage Trends
Slide 22 - Time Spent Online During A Typical Week
Slides 23-24 - Five Favorite Web Destinations (Gender Split)
Slide 25 - Web Destination Watch List (5 Sites)
Slide 26 - The Hot List (Technology & The Internet)
Slide 27 - Past Month Online Activities: Academic & Class-Related (9 Activities)
Slides 28-29 - Past Month Online Activities: Utility & Convenience (21 Activities)
Slide 30 - Past Month Online Activities: Social Networking (11 Activities)
Slides 31-33 - Frequency Of Social Networking Activities (10 Activities)
Slide 34 - Websites & Applications Used Most Often For Social Purposes
Slide 35 - Past Month Online Activities: Sports & Gaming (6 Activities)
Slides 36-37 - Past Month Online Activities: Streaming (13 Activities)
Slide 38 - TV Shows Streamed (Free & Paid)
Slide 39 - Frequency Of Streaming TV Shows Or Movies
Slide 40 - Frequency Of Streaming Consumer Generated Videos
Slide 41 - Favorite Types Of Online Video
Slide 42 - Online Movie Viewing (Free & Paid)
Slide 43 - Interest In Premium Online Content
Slide 44 - Favorite Online Music Service
Slide 45 - Online Purchases (17 Categories)
Slide 46 - Mobile Consumption Trends: Year Over Year Comparisons
Slides 47-48 - Mobile Consumption Trends: Year Over Year Comparisons (Gender Split)
Slide 49 - Past Month Mobile Internet Access
Slide 50 - Frequency Of Mobile Internet Access