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Report
Fall '09 College Shopper Insights
PDF (.pdf) Summary
College Shopper Insights is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall ‘09 wave of College Shopper Insights were based on in-person interviews conducted the week of November 30th, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses: Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.
Table of Contents
Slide 2 - Background & Methodology
Slide 3 - Demographics Overview
Slides 4-5 - Macro Highlights
Slide 6 - Employment Overview (full-time & part-time employment)
Slide 7 - Past Year Personal Earnings
Slide 8 - Funds Received From Parents
Slide 9 - Discretionary Funds
Slide 10 - Past Month Spending By Category (11 categories)
Slides 11-12 - Credit Card Ownership & Usage Summary
Slide 13 - Average Credit Card Charges
Slides 14-15 - Payment Type Used Most Often By Category (16 categories)
Slide 16 - Preferred Methods To Learn About New Products & Services
Slide 17 - Purchases & Activities Most Upset To Give Up (assumption of reduced discretionary funds)
Slides 18-19 - Food & Beverage Trends: Year Over Year Comparisons
Slides 20-21 - Soft Drink Consumption Frequency By Beverage Type (seven beverage types)
Slides 22-30 - Past Week Beverage Purchases By Beverage Type & Brand
Slide 31 - Shopping Attitudes (seven measured attitudes)
Slide 32 - Shopping & Retail Trends: Year Over Year Comparisons
Slides 33-35 - Spending Trends: Year Over Year Comparisons
Slide 36 - Online Purchases By Category (seventeen product categories)
Slides 37-42 - Frequency Of Shopping Visits By Store Type
Slides 43-44 - Discount, Department & Specialty Clothing Retailers Shopped At Most Often
Slide 45 - Retail Perceptions: Most Appealing To College Students
Slide 46 - Retail Perceptions: Coolest Or Trendiest To Shop At Right Now
Slide 47 - Retail Perceptions: The One Store I'd Like To Shop At More Often
Slide 48 - Retail Perceptions: Store That Provides The Best Overall Customer Experience
Slide 49 - Retail Perceptions: Store I'd Shop At First If Given $500
Slides 50-59 - Female Health & Beauty Purchases By Category, Spend, Brand & Loyalty (nine product categories)
Slide 60 - Beauty Product Purchase Locations
Slide 61 - Favorite Current Beauty Looks & Colors
Slide 62 - Interest In Purchasing Eco-Friendly Beauty & Personal Care Products
Slides 63-70 - Male Grooming & Personal Care Purchases By Category, Spend, Brand & Loyalty (seven product categories)