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Report
Fall '09 Teen Internet Life
PDF (.pdf) Summary
Background: Teen Internet Life is a component of the Teen Lifestyle consumer deep dive conducted twice annually. Findings for the Fall '09 wave of Teen Internet Life were based on in-person interviews conducted the week of September 14, 2009. The participating sample consisted of a total of 1,212 teens between the ages of 13 and 18. The participating sample was nationally representative by age, gender, grade in school, ethnicity and geographic location based on statistics from the National Center For Education Statistics. The margin error is +2/-2 percent.
Table of Contents
Slide 2: Background & Methodology
Slides 3-4: Macro Trends & Highlights
Slides 5-6: Media Multi-tasking
Slide 7-10: Computer Ownership, Brand Ownership
Slide 11: The Hot List (Technology & The Internet)
Slide 12: Frequency Of Internet Access
Slide 13: Internet Usage Trends
Slide 14: Favorite Online Destinations
Slide 15: Past Month Online Activities (Search & Communications)
Slide 16: Past Month Online Activities (Social Networking & Community)
Slide 17: Past Month Online Activities (News & Entertainment)
Slide 18: Past Month Online Activities (Video & Music)
Slide 19: TV Shows Streamed
Slides 20-21: Frequency Of Streaming Consumer & Professional Video Content
Slide 22: Favorite Online Video Types
Slide 23: Social Networking Incidence By Platform
Slide 24: Frequency Of Social Networking Activities
Slide 25: Online Video Gaming
Slide 26: Importance Of Online Video Gaming
Slide 27: Online Video Gaming Activities
Slide 28: Online Shopping
Slide 29: Online Purchases By Category (15)
Slide 30: Mobile Internet Access
Slide 31: Frequency Of Mobile Internet Access