Report

Excerpt: As we cautiously enter the New Year prospects for the marketplace aren't exactly encouraging to say the least. In the current depressed macroeconomic environment, the prevailing belief is that things won't get better anytime soon. Given the daily onslaught of gloom and doom news it's almost basic human nature to follow the path towards this self fulfilling prophecy. And no doubt based on the results of our latest immersion, the teen and college audience isn't 100% immune to all of the negativity and general lack of visibility of what lies ahead. In our recent immersion we strived to steer clear of the drama and despair and instead focused on a pragmatic view with the objective of quantifying material lifestyle changes. Our macro 2009 Trends and Predictions report is built on this foundation and similar to years' past we wholeheartedly believe there will be multiple opportunities for brand marketers and media companies to leverage and capitalize on, even in this challenging environment.