Report

Excerpt: Undoubtedly the ability to accurately predict the next big thing in digital, mobile and social media is much more of an art than a science. That said, from our perspective there is a fast growing perfect storm made up of user interest, appeal and stickiness leading us to believe the location-based service foursquare is extremely well positioned to become "the next big thing." We first discussed the potential market implications for location-based services and mobile applications in the 2009 Macro Trends & Predictions report and have been refining and tweaking our point of view and outlook ever since.