Report

Excerpt: Emerging Digital Media Trends

We're big fans of the old adage "quality over quantity" especially when it comes to the future of emerging digital media consumption trends. As it relates to digital native teens and college students specifically, the notion of quantity or volume has been upended by accessibility, context and relevance. Frankly speaking, from our perspective, the stats touting the number of Facebook friends teens and college students have or the number of text messages or emails they send during any given month are becoming increasingly less important, while the quality of their communications connections gain significance. The same is true for content consumption trends. We've reached the point where teens and college students have moved beyond so called content snacking and have instead become a heck of a lot more sophisticated and efficient in engaging with digital content platforms.