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Q1 '10 Top Ten List Report: College
PDF (.pdf) Summary
The College Top Ten List Report is conducted four times a year. Findings for the Q1 2010 wave were based on online interviews completed the week of March 15, 2010.
- 1,067 respondents between the ages of 18 and 24
Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent
- On an un-aided basis, respondents provided up to their three favorite choices for each category
- Trending, where applicable, is based upon Q4 '09 performance
- Additional demographic break outs and tracking performance is available upon request
Table of Contents
Slide 2 - Background & Methodology
Slide 3 - Favorite TV Shows
Slide 4 - Favorite Magazine Titles
Slide 5 - Favorite Musical Artists
Slide 6 - Favorite Movies (New Releases & DVD Titles)
Slide 7 - Favorite Male Hollywood Celebrities
Slide 8 - Favorite Female Hollywood Celebrities
Slide 9 - Favorite Sports Celebrities
Slide 10 - Favorite Video Game Titles
Slide 11 - Favorite Web Destinations
Slide 12 - Favorite Clothing Retailers/Brands
Slide 13 - Favorite Footwear Brands
Slide 14 - Favorite Sports-Related Activities
