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Report
Q2 '09 Top Ten List Report: College
PDF (.pdf) Summary
Findings for the Q2 '09 wave of Top Ten were based on online interviews completed the week of May 11, 2009. A total of 1,102 respondents between the ages of 18 and 24 participated.
- Demographically representative by age, gender, school type, school size, ethnicity and geographic location
- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, Magazines, Musical artists, Movies, Celebrities, Video game titles, Web destinations, Retailers, and Leisure activities. Findings are segmented by gender.
Table of Contents
Page 2 - Background & Methodology
Page 3 - Favorite TV Shows
Page 4 - Favorite Magazines
Page 5 - Favorite Musical Artists
Page 6 - Favorite Movies (new releases and DVDs)
Page 7 - Favorite Male Celebrities
Page 8 - Favorite Female Celebrities
Page 9 - Favorite Video Game Titles
Page 10 - Favorite Web Destinations
Page 11 - Favorite Clothing Retailers
Page 12 - Favorite Leisure Activities/Sports