Report

Findings for the Q2 '09 wave of Top Ten were based on online interviews completed the week of May 11, 2009. A total of 948 respondents between the ages of 8 and 12 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, TV networks, Web destinations, Movies, Celebrities and Retailers. Findings are segmented by gender.