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Report
Q3 '09 Top Ten List Report: College
PDF (.pdf) Summary
Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,087 respondents between the ages of 18 and 24 participated.
- Demographically representative by age, gender, school type, school size, year in school, ethnicity and geographic location
- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, Magazines, Musical artists, Movies, Celebrities, Video game titles, Web destinations, Retailers, Footwear brands, and Sports-related activities. Findings are segmented by gender.
- Trending is based on Q2 ’09 performance
Table of Contents
Page 2 - Background & Methodology
Page 3 - Favorite TV Shows
Page 4 - Favorite Magazines
Page 5 - Favorite Musical Artists
Page 6 - Favorite Movies (new releases and DVDs)
Page 7 - Favorite Male Celebrities
Page 8 - Favorite Female Celebrities
Page 9 - Favorite Video Game Titles
Page 10 - Favorite Web Destinations
Page 11 - Favorite Clothing Retailers
Page 12 - Favorite Footwear Brands
Page 13 – Favorite Sports-Related Activities