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Report
Spring & Summer Fashion & Style
PDF (.pdf) Summary
Spring & Summer Fashion & Style is one of five Shopper Insights supplements supporting the core Youth Trends Lifestyle research portfolio. Findings for the Spring & Summer 2010 wave of Fashion & Style were based online interviews conducted the week of March 22, 2010. Interviews were conducted with 1,000 members of the Youth Trends College Shopper Insights panel. To qualify for participation, respondents shopped for clothes, accessories and/or footwear at least three times during the most recent three-month period.
Table of Contents
Slide 2 - Background & Methodology
Slide 3 - Shopper Insights Panel Overview & Demographics
Slide 4 - Highlights & Key Findings
Slide 5 - Planned Spending Trends (Basic Items: activewear/sportwear, pants/crops/leggings, jeans, underwear & intimates, graphic t's, sweaters, hoodies & sweatshirts)
Slide 6 - Planned Spending Trends (Seasonal Items: sandals & flip flops, swimwear, polo's/short sleeve tops, skirts & dresses, tanks & cami's, accessories)
Slide 7 - Most Appealing Brand or Retailer (Overall)
Slide 8 - Most Appealing Brand or Retailer: Graphic T's
Slide 9 - Most Appealing Brand or Retailer: Polo's/short sleeve tops
Slide 10 - Most Appealing Brand or Retailer: Hoodies & sweatshirts
Slide 11 - Most Appealing Brand or Retailer: Swimwear
Slide 12 - Most Appealing Brand or Retailer: Jeans
Slide 13 - Most Appealing Brand or Retailer: Activewear/sportswear
Slide 14 - Most Appealing Brand or Retailer: Sandals & flip flops
Slide 15 - Most Appealing Brand or Retailer: Sweaters
Slide 16 - Most Appealing Brand or Retailer: Pants/crops/leggings
Slide 17 - Most Appealing Brand or Retailer: Underwear & intimates
Slide 18 - Most Appealing Brand or Retailer: Accessories
Slide 19 - Most Appealing Brand or Retailer: Tanks & cami's
Slide 20 - Most Appealing Brand or Retailer: Skirts & dresses