MARKETING SERVICES

Ignition: Word of Mouth Marketing
Ignition is a word of mouth marketing (WOM) platform grounded in quantitative and qualitative research. Realizing the Youth Trends proprietary panelists were eager to participate in different types of marketing programs beyond just research surveys, we created a unique rewards-based platform that enable panelists to participate in a variety of customized WOM programs. Leveraging the Youth Trends research infrastructure we are able to quantify, track and score a series of WOM metrics including favorability, influence, buzz, intent and follow up purchases.

Through the Ignition platform, our panelists have the opportunity to experience new products and services and then share and discuss their opinions with their group of friends. Using elements of the Ignition platform, panelists can then report on their activities in a straightforward and measured manner.

For more information about Ignition and creating a customized WOM program for your company’s brand or service, please email us.