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The annual Youth Trends Fall Television Preview and Outlook report provides an initial glimpse of what to expect as our panelists' rate their likelihood of watching a new TV show on a regular basis after watching a trailer and reading a brief synopsis of a show's plot line. After watching the trailers and reading the synopses, panelists then rated their planned viewing using a scale of 1 to 10 where 10 meant they were extremely interested in watching the show on a regular basis and 1 meant they had no interest at all in watching the new show.

If we had to use just one word to describe the climate surrounding this year's back to school shopping season, we would use the word restraint. This is not to say that all of the air is out of the balloon, but it wouldn't hurt if it was propped up a bit. It's restraint, mainly in the form of moderation that's the big story for back to school this year. This year, students and their parents plan to spend an average of $608 on back to school-related purchases, representative of a 10% decrease compared to last year.

Continuing on with our thematic guide for energized youth activation and engagement, this month we tackle a question that has been popping up repeatedly over the past few months centering on the value of a Facebook fan. Seemingly one would think the question would be received with a simple and rather straightforward response, but unfortunately it's not that easy. The reality is that the notion of "value" can mean lots of things. With that said, we've outlined some of the key variables that make up a model we're calling the Facebook Fan value equation.

The Teen Lifestyle report is conducted on annual basis. Findings for the Summer '10 wave of Teen Lifestyle were based on in-person interviews conducted the week of September 6, 2010 with a total of 1,208 respondents between the ages of 17 and 17. The respondent base was representative by age, gender, grade in school, ethnicity and geographic location based on the National Center For Education Statistics.

Energized Activation & Engagement

2011 Macro Trends & Predictions

Introduction

Spring Break Overview: Well, it's that time of the year again. As students wrap up their mid-term exams, the dream of warmer weather and non-stop partying will soon become a reality for many. Forget the Uggs and knit caps, but be sure to pack the Havaianas along with the new swimsuit. The annual rite of passage for college students known as Spring Break is as popular as it's ever been with nearly half of all students traveling next month.

Social Media Marketing In 2011

Millions of college students returned home for Thanksgiving break last week to celebrate the holiday with family and friends. Besides filling up on turkey and stuffing, catching up on the latest hometown gossip, and perhaps even watching a football game or two, a record number of students did something different this year: they went shopping on Black Friday. This lead up brings us to our macro shopping theme for Holiday 2010 and this year's key theme is one of excitement and fun for the audience.

Talk about a paradigm shift. In years past Halloween was a one day holiday where most of the nation's youngest members-mainly kids and tweens, would dress up for their school parade and go trick or treating after school. More recently, we've observed a significant "trickle up" effect as millions of college students have embraced some of the main tenets of Halloween and augmented some other elements by putting their own unique spin on the holiday. When all is said and done, the Halloween holiday has fast become one of the highlights of the fall semester.