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With 2012 on the horizon, we're pleased to present our annual Youth Macro Trends, Predictions & Insights report for the coming year as well as revisit a handful of trends and predictions from last year's report to see how they have played out over the course of this year. Rather than providing an exhaustive list of rather meaningless trends, our main objective is to provide a select number of actionable views that have multiple implications across various industries and product categories.

As the mega important holiday shopping season begins in earnest, we're noting a rather subtle yet consistent sense of confidence among college students. Hopefully, this sense of confidence and optimism isn't short lived. Black Friday, which at this point, might as well be considered a one-day holiday, was another huge draw for students this year. Nearly seven in ten panelists (68%) surveyed in this month's Insights Immersion reported hitting the malls and stores on Black Friday compared to about 64% last year. This equates to approximately 5.5 million college students nationally.

Continuing on with our thematic guide for energized youth activation and engagement, this month we tackle a question that has been popping up repeatedly over the past few months centering on the value of a Facebook fan. Seemingly one would think the question would be received with a simple and rather straightforward response, but unfortunately it's not that easy. The reality is that the notion of "value" can mean lots of things. With that said, we've outlined some of the key variables that make up a model we're calling the Facebook Fan value equation.

The Teen Lifestyle report is conducted on annual basis. Findings for the Summer '10 wave of Teen Lifestyle were based on in-person interviews conducted the week of September 6, 2010 with a total of 1,208 respondents between the ages of 17 and 17. The respondent base was representative by age, gender, grade in school, ethnicity and geographic location based on the National Center For Education Statistics.

Tween Online Life was based on interviews conducted the week of September 6, 2010 with a total 1,019 respondents between the ages of 8 and 12. The respondent based was representative by age, gender, grade in school, ethnicity and geographic location according to The National Center For Education Statistics.

Tween Online Life explores behaviors and usage habits against a variety of digital and online categories including online video, e-commerce, gaming, communications and entertainment.

Highlights include:

Energized Activation & Engagement

2011 Macro Trends & Predictions

Introduction

The College Top Ten List report is the popular culture "pulse" of the college-aged market segment. The report is conducted four times a year. Findings for the Q1 2011 wave were based on online interviews completed during the week of February 14, 2011. A total of 1,021 respondents between the ages of 18 and 24 participated. The respondent base was demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size.

Spring Break Overview: Well, it's that time of the year again. As students wrap up their mid-term exams, the dream of warmer weather and non-stop partying will soon become a reality for many. Forget the Uggs and knit caps, but be sure to pack the Havaianas along with the new swimsuit. The annual rite of passage for college students known as Spring Break is as popular as it's ever been with nearly half of all students traveling next month.

College Digital & Mobile Life is a component of the comprehensive College Lifestyle report conducted twice annually. Findings for the Fall '10 wave of College Digital & Mobile Life were based on in-person interviews conducted the week of November 29, 2010. Interviews were conducted with 1,200 respondents between the ages of 18 and 24 from 50 participating college campuses. The respondent base is representative by age, year in school, gender, ethnicity, geographic location, school type and size.