Browse Results

With 2012 on the horizon, we're pleased to present our annual Youth Macro Trends, Predictions & Insights report for the coming year as well as revisit a handful of trends and predictions from last year's report to see how they have played out over the course of this year. Rather than providing an exhaustive list of rather meaningless trends, our main objective is to provide a select number of actionable views that have multiple implications across various industries and product categories.

Continuing on with our thematic guide for energized youth activation and engagement, this month we tackle a question that has been popping up repeatedly over the past few months centering on the value of a Facebook fan. Seemingly one would think the question would be received with a simple and rather straightforward response, but unfortunately it's not that easy. The reality is that the notion of "value" can mean lots of things. With that said, we've outlined some of the key variables that make up a model we're calling the Facebook Fan value equation.

The Teen Lifestyle report is conducted on annual basis. Findings for the Summer '10 wave of Teen Lifestyle were based on in-person interviews conducted the week of September 6, 2010 with a total of 1,208 respondents between the ages of 17 and 17. The respondent base was representative by age, gender, grade in school, ethnicity and geographic location based on the National Center For Education Statistics.

2011 Macro Trends & Predictions

Introduction

Spring Break Overview: Well, it's that time of the year again. As students wrap up their mid-term exams, the dream of warmer weather and non-stop partying will soon become a reality for many. Forget the Uggs and knit caps, but be sure to pack the Havaianas along with the new swimsuit. The annual rite of passage for college students known as Spring Break is as popular as it's ever been with nearly half of all students traveling next month.

College Digital & Mobile Life is a component of the comprehensive College Lifestyle report conducted twice annually. Findings for the Fall '10 wave of College Digital & Mobile Life were based on in-person interviews conducted the week of November 29, 2010. Interviews were conducted with 1,200 respondents between the ages of 18 and 24 from 50 participating college campuses. The respondent base is representative by age, year in school, gender, ethnicity, geographic location, school type and size.

Social Media Marketing In 2011

Millions of college students returned home for Thanksgiving break last week to celebrate the holiday with family and friends. Besides filling up on turkey and stuffing, catching up on the latest hometown gossip, and perhaps even watching a football game or two, a record number of students did something different this year: they went shopping on Black Friday. This lead up brings us to our macro shopping theme for Holiday 2010 and this year's key theme is one of excitement and fun for the audience.

Talk about a paradigm shift. In years past Halloween was a one day holiday where most of the nation's youngest members-mainly kids and tweens, would dress up for their school parade and go trick or treating after school. More recently, we've observed a significant "trickle up" effect as millions of college students have embraced some of the main tenets of Halloween and augmented some other elements by putting their own unique spin on the holiday. When all is said and done, the Halloween holiday has fast become one of the highlights of the fall semester.

Excerpt: Undoubtedly the ability to accurately predict the next big thing in digital, mobile and social media is much more of an art than a science.