Browse Results

Did someone say challenged economy? Based on the findings of this year's Back To School Retail & Shopping Report, it appears as if the majority of teens and college students (and their parents) weren't listening or they decided to play the role of the contrarian. This year students and their parents plan to spend an average of $669 on back to school-related purchases compared to $614 last year.

Spring & Summer Fashion & Style is one of five Shopper Insights supplements supporting the core Youth Trends Lifestyle research portfolio. Findings for the Spring & Summer 2010 wave of Fashion & Style were based online interviews conducted the week of March 22, 2010. Interviews were conducted with 1,000 members of the Youth Trends College Shopper Insights panel. To qualify for participation, respondents shopped for clothes, accessories and/or footwear at least three times during the most recent three-month period.

The College Top Ten List Report is conducted four times a year. Findings for the Q1 2010 wave were based on online interviews completed the week of March 15, 2010.

- 1,067 respondents between the ages of 18 and 24

Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

Excerpt: Spring Break 2010 Awaits--After two relatively weak Spring Break travel seasons, 2010 looks to be a renaissance year for the near rite of passage for college students around the country. Based on the findings from the latest Insights Immersion, we attribute the marked shift in behavior to a series of factors. For starters, there is a palpable sense of pent up demand, especially among seasoned student travelers that didn't take a trip last spring or perhaps even during their most recent summer break.

Background: The College Top Ten List report is conducted four times a year. Findings for the Q4 2009 wave were based on online interviews completed the week of November 30, 2009:

    - 1,031 college students between the ages of 18 and 24

    - Demographically representative by age, gender, ethnicity, geographic location, year in school, school type and size with a margin of error of +2.5/-2.5 percent

    - On an un-aided basis, respondents provided up to their three favorite choices for each category

College Shopper Insights is a component of the College Lifestyle consumer deep dive conducted twice annually. Findings for the Fall ‘09 wave of College Shopper Insights were based on in-person interviews conducted the week of November 30^th, 2009. Interviews were conducted with 1,200 college students between the ages of 18 and 24 from 50 participating campuses: Demographically representative by age, year in school, gender, ethnicity, geographic location, school type and size with a margin of error of +2/-2 percent.

Background:

With 2009 nearly in the books, it’s time once again to take stock of what has been a highly eventful year in media, marketing, entertainment and technology. As we prepare to say goodbye to 2009 and welcome in 2010, we are pleased to present the lone qualitative deliverable within the Youth Trends portfolio: the annual Youth Macro Trends & Predictions report. We've identified 12 macro trends that will shape youth behavior in the year ahead.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,011 respondents between the ages of 13 and 18 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, Magazines, Musical Artists, Movies, Celebrities, Video game titles, Web destinations, Retailers and Clothing Brands. Findings are segmented by gender.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 976 respondents between the ages of 8 and 12 participated.

- Demographically representative by age, gender, grade in school, ethnicity and geographic location

- On an un-aided basis respondents provided up to their three favorites for each category including TV shows, TV networks, Musical Artists, Web Sites, Male Celebrities, Female Celebrities and Clothing Retailers. Findings are segmented by gender.

Findings for the Q3 '09 wave of Top Ten were based on online interviews completed the week of August 17, 2009. A total of 1,087 respondents between the ages of 18 and 24 participated.

- Demographically representative by age, gender, school type, school size, year in school, ethnicity and geographic location