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Insights: April '10

Social Media Segmentation: A Psychographic-Driven Approach

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The Latest From genDigital

 

Spring TV Season Expectations

The spring TV season is upon us and is shaping up to be one of interest and intrigue for the market.  From early March through the end of April a total of 15 new TV shows premiered along with the return of new episodes from more than 20 returning series ranging from staples like "South Park" to cult favorites like "Friday Night Lights." During this month's Insights Immersion, panelists rated their planned viewing for all new and returning series after viewing trailers and reading associated plot lines.
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Youth Trends In The News

 

April 7, 2010

Manning Up

As the testosterone turns: The new retrosexual gets that strong and gallant guy thing going again. The elegant look from another era makes a suave statement and exudes a certain authority - evoking equal parts image and lifestyle that a growing number of young men are hungry to adopt...
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