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2012 Youth Macro Trends, Predictions & Insights
The definitive look of what to expect in the coming year as it relates to media, technology, mobile, social and retail
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The Latest From genDigital
It's All About TV...Content
In many marketing circles, TV gets the short end of the stick, especially when you are talking about young people, but we believe TV, and more specifically, TV content will be the thing this year. Like always, we have an ample amount of recent data to back up our beliefs.
Youth Trends In The News
January 30, 2011
Stores For Savvy Tween Shoppers Make It Harder & Easier On Parents
The blaring pop music, the texting phrases stenciled onto the walls, the touch-screen computer-camera that kids can pose in front of and either "share" or "trash" the resulting photo: Everything inside P.S. From Aeropostale in the Garden State Plaza sends tween girls and boys a message: "This is a store for you, not for your parents."
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