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Q4 2011 Top Ten List Report

The popular culture "pulse" of the college market including the top TV shows, musical artists, video game titles, movies, mobile apps, retailers and more

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The Latest From genDigital

 

It's All About TV...Content

In many marketing circles, TV gets the short end of the stick, especially when you are talking about young people, but we believe TV, and more specifically, TV content will be the thing this year. Like always, we have an ample amount of recent data to back up our beliefs.

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Youth Trends In The News

 

January 30, 2011

Stores For Savvy Tween Shoppers Make It Harder & Easier On Parents

The blaring pop music, the texting phrases stenciled onto the walls, the touch-screen computer-camera that kids can pose in front of and either "share" or "trash" the resulting photo: Everything inside P.S. From Aeropostale in the Garden State Plaza sends tween girls and boys a message: "This is a store for you, not for your parents."
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